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'"We have tradition, history and a brand that's still meaningful. But we have a long way to go,” he said.'
If he means that, then, when the Vols play in the State of Tennessee, the Pride of the Southland Band must be there. That means Memphis. That's how to show the brand identity, the tradition, the history. It isn't enough to talk the talk. UT must walk the walk. The campus of the university is the State of Tennessee. Act like it.
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