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There are a lot of reasons some of these non-conference games are scheduled. Helps out a smaller school get some exposure, and Mike mentions one by giving the starters some rest so the backups will get some game time experience. Supposedly, these games will cut down on the risk of injury, but, heck, Chuck Webb's career ended on a fluke play against Pacific.
It seems to me that if the overall objective is to get butts in seats, then they need to lower the ticket prices for some these games. Even some of the season ticket holders will give their tickets to friends and co-workers. And, I kinda doubt the scalpers outside the stadium collect more than face value unless the ticket guaranteed you could run through the T and stand on the sidelines.
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