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One of the big winners in this will be Adidas. Jerseys and other apparel using the gray theme will be flying off the shelves in the UT Bookstore on game day. In case you haven't noticed, there are already a number of items that incorporate the gray look for sale to fans. My wife has couple of items that she wears on game day that have heavy accents in gray. Back to adidas: this is a major step for them in their battle against Nike as to who will be the most fashion-forward in collegiate team apparel.
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