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Parker puts spark in Sparks' owner, L.A. fans' interest
AP Photo / Reed Saxon
Basketball players Candace Parker, left, and Lisa Leslie pose during the Los Angeles Sparks media day, Thursday May 1, 2008 in Los Angeles.
AP Photo / Reed Saxon
Candace Parker speaks to reporters during the Los Angeles Sparks' media day Thursday, May 1, 2008, in Los Angeles. Parker has yet to make her professional debut with the Sparks. However, the former Tennessee star is already making an impact on the WNBA team and the rest of the league at the box office, in merchandise sales, and Web site traffic.
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NEW YORK - Kathy Goodman admits she was wary of the hype about the impact Candace Parker would have on the Los Angeles Sparks if they selected her with the No. 1 overall pick in last month's WNBA draft.
"I am the cynic of the group," the Sparks' co-owner said in a telephone interview from Los Angeles. "I'm the one that's like, 'Yes I know there's a lot of hype and let's not believe our own hype. This is still going to take some work.' And I have to admit, that even I was pleasantly surprised by the response."
Although Parker has yet to make her debut with the Sparks, the former Tennessee Lady Vols star is already boosting the team and the rest of the league at the box office, in merchandise sales and on the Web.
Los Angeles sold seven times the number of season tickets during the first week after the April 9 draft compared to the same period last year. Also, individual game ticket sales for the first eight days after the draft increased nearly threefold.
No doubt, the Sparks' ticket sales are also being fueled by the return of Lisa Leslie. The perennial All-Star and three-time Olympic gold medalist is back after a one-year absence following the birth of her daughter last June.
"It has been really overwhelming to see," Goodman said. "The combination of Candace joining the team and Lisa Leslie being back on the team, both of those things have been a matter of a lot of buzz in the community."
And that buzz hasn't been limited to Los Angeles. According to the WNBA, teams around the league are selling three times as many individual game tickets for when the Sparks are scheduled to visit compared to their overall average.
"I feel like it's a huge responsibility," Parker said. "Obviously we've gotten people to buy tickets to the games, but it's a matter of getting them to come back. I guess a little bit of added pressure to perform when we play ... not to take any nights off because there's always going to be somebody watching you for the first time."
Being a draw isn't new for Parker. Tennessee is usually among the attendance leaders in women's college basketball - at home and on the road. The Lady Vols averaged a school-record 15,796 at home this past season en route to their second consecutive NCAA championship, and eighth overall.
"It's something I am used to in a way, coming from a storybook program at Tennessee," Parker said. "We had a lot of sold-out away games this year, a lot of people wanted to see us play. I'm used to it, but it's something you can't take lightly."
A few more numbers to quantify Parker's impact:
n The league sold more Parker jerseys on WNBAStore.com in the first two weeks after the draft than any other rookie in league history during a similar time period.
n Parker's page on WNBA.com received 70,000 page views in the week of the draft (April 6-12), trailing only the Los Angeles Lakers' Kobe Bryant and New Orleans Hornets' Chris Paul when compared to NBA players.
n The Sparks' Web site has set all-time monthly traffic records during April for page views, and set a single-day record on the day of the draft with more than 40,000 visits.
"Obviously she's a spectacular player and she's also an incredibly charismatic personality. People are really drawn to her," Goodman said. "She can be a gateway player where people get hooked on her but they realize, 'Look at all these other great players we didn't know about.' This is not like this is a league that has nobody in it except for her. People will come to see her and stay to see the rest of the teams and the rest of the players."
Parker knows she doesn't have the pressure that usually falls on a No. 1 pick, of being the focal player for a struggling franchise. Although the Sparks were 10-24 last season, they had to contend with Leslie's absence, injuries to key players like point guard Temeka Johnson, and the sudden retirement of six-time All-Star Chamique Holdsclaw five games into the season.
Not only is Leslie back this year, Los Angeles also reaquired two-time Olympian DeLisha Milton-Jones, who was on the Sparks' championship teams in 2001 and 2002, from Washington last month.
"The team went 10-24 last year, but this year's team isn't a 10-24 team," Parker said.
The Naperville, Ill., native admits she is looking forward to the Sparks' visit to Chicago on June 3. And an added bonus to her rookie season is a likely trip to Beijing for the Olympics this summer as part of U.S. national team.
"The opportunity to represent my country is something I've wanted to do from the time I picked up a basketball," she said. "It's a neat experience that very few people get."
The Sparks' season-opener is on the road against defending champion Phoenix on May 17. Parker still has some unfinished business back in Tennessee before that.
"I'm trying to see if I can go back for graduation (Friday)," she said. "I haven't got that situated yet."
© 2008, The Associated Press. All Rights Reserved.
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Posted by LadyVolFanForever on May 3, 2008 at 8:21 a.m. (Suggest removal)
OK Lady Vol fans, Candace will be playing in Atlanta Sunday, May 25th. You can get tickets through TicketMaster.
Let's get enough orange in the stands to let her know we still love her !!!
Posted by ggriggs939 on May 3, 2008 at 10:22 a.m. (Suggest removal)
"Tennessee is usually among the attendance leaders". REALLY????? How many times during the past 20 years have the Lady VOLS not led the nation in attendance? How many teams have had an average attendance of 10,000 during the past 10 years?
It appears they are trying to make the situation like an experience I had several years ago when about 5,000 came to the airport to see me leave Nashville. I have no way to prove it, though, because Liberace was the only other dude I recognized who was also on the plane and he is dead.
Posted by AllLadyVol on May 3, 2008 at 9:08 p.m. (Suggest removal)
Great point ggriggs939.
Tennessee invented women's basketball attendance and fan loyalty. 10,000 is an off night for the Lady Vols. :)
Candace Parker is perhaps the best thing that ever happened to women's basketball and the fact that she'll always be a Lady Vol makes us all so proud! She'll see orange in every arena she plays in. :)
Posted by AllLadyVol on May 3, 2008 at 9:14 p.m. (Suggest removal)
And Candace and Lisa Leslie look beautiful- how many NBA players look that good?! :)
Posted by UTfan4life on May 3, 2008 at 10:30 p.m. (Suggest removal)
damn candace lookin good
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