They are called the Orange Pride, no longer Vol Hostesses.
They hold paid jobs directed by the admissions office, not the athletic department.
One thing hasn't changed: they're still attractive and personable and a valuable asset in the recruiting wars.
The University of Tennessee's Orange Pride became a household name in the sports world Wednesday.
UT confirmed that the NCAA is investigating allegations detailed in a New York Times story that recruiting hostesses traveled out of state to help woo prospects to Lane Kiffin's football program.
Campus hostesses have been part of the recruiting landscape for decades, at least back to the 1960s. The general idea is that they make recruits and their families comfortable during campus visits.
Groups of attractive coeds used to have catchy names like the "Gator Getters" (Florida) or the "Hurricane Honeys" (Miami).
But that landscape has changed in the 2000s.
Sex scandals, particularly a notorious one at Colorado in 2001, have led to a more defined role for recruiting hostesses.
In 2004, UT renamed the Vol Hostess program the Orange Pride and made other changes.
About the same time Alabama dropped the "Bama Belles" designation of its program. Most schools made similar adjustments under the urging of the NCAA and various conferences.
Though by less fetching names, hostesses still play a prominent role in recruiting.
The Orange Pride has about 75 members, including a handful of male students.
In a Jan. 30, 2006, story in Sports Illustrated, Orange Pride co-captains Gerrin Harrison and Susan Towns wrote that the selection process was very competitive since "some of the UT assistant football coaches sit in on our interviews.''
That is no longer the case, UT spokesperson Karen Collins said Wednesday.
"The interviews are done by the professional staff of the admissions office," Collins said. "Coaches have not been involved (for some time).''
The group is selected through an application process each spring. It is restricted to sophomores, juniors and seniors.
Collins said Orange Pride members are paid by the admissions office and assist in general recruiting functions that do not involve athletes.
Through the admissions office, members list their availability for various time slots. The program is directed by Kris Ann Hawkins, who was not speaking to the media Wednesday.
"Some work a lot and some do the minimum to stay in the program,'' Collins said.
"It's based on their availability. The director of the program works in partnership with the athletic department.''
Candidates are tested for sports knowledge. They also are orientated to NCAA rules and specific Orange Pride regulations, Collins said.
While all schools manage to drop photos of an attractive coed or two in their football media guide, Tennessee is the only SEC school devoting a full-page display for its hosting organization. Georgia includes a small photo of its group.
While hostesses leaving campus to help recruit is unusual - and possibly an NCAA violation - it is apparently not unprecedented.
In a published account in 2002, an Arizona State University hostess said she travelled to a high school to visit a prominent recruit.
The hostess said she paid her own way and wasn't directed to do so by the ASU coaching staff.
UT's Orange Pride lists its mission as follows:
"The primary duty is to promote the university and its strong academic programs, its rich traditions and winning athletics programs to campus visitors and potential student-athletes.''