DESTIN, Fla - CBS certainly knows how to cash in on a storyline.
With the off-season war brewing between mouthy new Tennessee coach Lane Kiffin and Florida coach Urban Meyer, the network announced at the SEC spring business meetings that its first telecast of the upcoming season is the Sept. 19 meeting between the Gators and the Vols in Gainesville.
Meyer, whose teams won the BCS national championship last year and in 2006, is 4-0 against the Vols.
CBS also announced it will show Alabama at Auburn on Nov. 27, a Friday, as well as the SEC championship game on Dec. 5.
While CBS plans to show one game every week, it said it will have a primetime doubleheader on Oct. 10 with games at 3:30 p.m. and 8 p.m. and a doubleheader on Nov. 14 at noon and 3:30 p.m.
Oct. 10 is one of the better SEC weekends, but the two leading candidates for the primetime doubleheader seem to be Florida at LSU and Alabama at Ole Miss. On Nov. 14 could be a key weekend in deciding division champions.
Crazy Recruiting: Football recruiting got a bit creative this past winter around the SEC, such as Auburn's entire coaching staff pulling up at high schools in a huge stretch limo.
"The bottom line is that we were trying to make a statement," new Auburn coach Gene Chizik said. "We weren't trying to do everything for the flash. We were trying to say we were hunkering down and recruiting in state.
"We wanted to show those players were important to us. It got bigger and bigger."
Ole Miss coach Houston Nutt said he remembered when he was at Arkansas, he found a booster in Fayetteville who had a replica of the old Batmobile used on the Batman TV series from the 1960s.
"We were recruiting Ahmad "Batman" Carroll, so I had that booster park the Batmobile for a couple of hours in Coach Broyles' (former athletic Frank Broyles) parking spot at Broyles Center," Nutt said. "I don't know if that's the reason he signed, but it helped. Their whole family couldn't believe it when they saw the car."
This and That: All nine of the SEC's bowl contracts end after the upcoming season and are up for renewal. Contract talks begin Tuesday at the conference office in Birmingham. AutoZone Liberty Bowl director Steve Ehrhart, who is attending these league business meetings, feels like his bowl's contract will be renewed, considering the solid TV ratings and rave reviews from the three SEC teams (South Carolina, Mississippi State and Kentucky) about their Liberty Bowl experiences ... The Independence Bowl has found a new sponsor, a multi-vitamin. The bowl this year will be called the AdvoCare V100 Bowl ... Cost containment will be discussed by all parties this week, and one of the issues might be no longer printing media guides. The cost of producing the guides has risen so quickly that it may be all are put online or on CDs for distribution.