Call it the Eric Berry effect.
While you may think that Berry's entrance into the NFL means he's far removed from Tennessee, take a second to ponder the following:
n Berry's younger twin brothers are almost guaranteed to be highly rated UT prospects.
n Berry's charity work in the Atlanta area should help the Vols' visibility there.
Let's begin with Evan and Elliot Berry. Chances are you've heard their names. Evan even reportedly committed to UT last June.
That was a little misleading. Both certainly have interest in UT after seeing their older brother and father, James Berry, have great success there.
But let's be real. A middle school commitment doesn't - and shouldn't - mean a lot.
Still, let's talk about what the Berry twins might be when the class of 2014 rolls around. Evan and Elliot ran the 40-yard dash in 4.43 and 4.46 seconds respectively, in the Atlanta MVP camp this month. That was among the top five of the nearly 300 athletes, mostly high schoolers, who attended the event.
Did I mention the two are in the eighth grade?
And did I mention that Eric Berry ran a 4.47 in the NFL combine this year?
"You saw my time at the combine," Eric Berry said. "You see their time now. We're going to have a race when we get back home, but if you want to speak on them being ahead of me, yeah, they're way ahead of me.
"I didn't start running those times till when I was in high school my sophomore year. They're way advanced. They're very athletic."
Now I'm sure the timing at the NFL combine is a bit more stringent than any high school prospect camp. But look beyond the times and see the dedication. That's what made Eric Berry so great, and what seems to guarantee that his brothers will be of the same ilk.
"It makes me feel good, not just for the fact that they're blessed talent-wise but they worked for that," Eric Berry said. "They've been running track. They wake up at 6 o'clock in the morning, go work out at the high school, been lifting weights making sure they're ready for next year when they go to high school.
"That's the part that makes me proud is that they're not satisfied with just being good; they want to be great. I admire that about them."
Prepare for the Berry twins' legend to grow. Like their older brother, they'll enter Creekside High School in Fairburn, Ga., this fall.
"They're going to be starters," Eric Berry said. "Coach (Johnny) White, he said as long as they come in and compete, they'll have a chance to start and that's the same thing he told me. So I know their work ethic and I know their drive."
The Berry twins aren't the only potential for future success that Eric Berry is offering the Vols. There's also a more indirect way. Berry, for his standout collegiate career, will long be thought of as a Vol.
That means anything his name is attached to can help UT, which bring us to his Eric Berry Foundation.
The first goal of that foundation is to rebuild a once proud Little League park that Berry used to call home.
Thanks to a partnership with Pilot Oil (and you know who heads that company), Duncan Park has had conversations with companies to install artificial turf at the Atlanta suburb. That should cut down on the maintenance that has been woefully inadequate in recent years.
"When it was really a good park, kids could go there and have fun," Berry said.
That hasn't been the case lately. An annexation took control of the park from the county and gave it to the city, which meant Berry's father handled most of the park's upkeep.
Now the family that once striped the fields can write the checks that turf the fields. That should help the park - and increase UT's notoriety in one of the talent-rich areas in the country.
"They came up with this elaborate plan on how they are going to build up the park," Berry said, referring to his agent Chad Speck. "The park is pretty much terrible right now so they're going to build is back up to how it used to be."
College or NFL, Eric Berry keeps having an impact.
Dave Hooker covers recruiting. He may be reached at firstname.lastname@example.org.