No mention of rivals or opposing coaches.
New Tennessee coach Derek Dooley wouldn't even break down his freshly signed recruiting class at his breakfast celebration Thursday morning at the Knoxville Convention Center.
"My goal today is not to make any national headlines," Dooley said.
As opposed to a far more explosive event last year with former coach Lane Kiffin sparking a feud with Florida coach Urban Meyer and ultimately being forced to apologize, the only person who might have been offended Thursday was Dooley's mom - who he joked might be facing a media gag order.
Other than that, Dooley really did nothing more than let the work he and his incomplete staff did over the last few weeks stand for itself. And considering where the Vols wrapped up in the various rankings on National Signing Day, that was more than enough for a sold-out crowd of around 1,000 fans.
That plan was clearly in sharp contrast to the media blitz Kiffin tried to orchestrate to get the Vols more attention. But other than one reminder of Dooley's cultural fit and a veiled reference to his predecessor from a senior UT official, at this point everybody appears to be moving on with a more reserved approach.
"When I got here it was in a bit of a state of turmoil, and it seemed like there were a lot of pieces everywhere," Dooley said. "There was a real frustration throughout the program over what's happened, we had to quickly assemble five or six coaches to get out recruiting.
"But the lesson is, as it always is, things are never as bad as they seem. Things are never as good as they seem. That's a hard thing for fans to realize, but as a coach it's always that. It seemed like doom and gloom on (that first) Saturday, but I didn't feel that way. All of a sudden everybody gets ecstatic, but I've said from the beginning these two weeks won't ultimately define the program."
They certainly provide a starting point, and Dooley is already redefining how the program will be led. He also obviously needed to get the ball rolling with a strong first class no matter how little time he had to do it, and by all accounts the Vols did just that.
A case could be made that UT signed the best collection of receivers in the country. It added three quarterbacks to compete with returning senior Nick Stephens, snagged a couple highly-touted offensive linemen and stood toe-to-toe with the national champs to get one of them.
But as Dooley has emphasized repeatedly in his limited public appearances since taking the job, National Signing Day isn't the finish line. The real work begins now, and Dooley can start by finally getting familiar with his surroundings.
"Nineteen days on the job, I could probably write a book already on what's happened in the last two and a half weeks," Dooley said. "You know, things happened so fast, what people don't realize is the two or three days leading up to getting the job are also an emotional event.
"I guess I was here Friday night, but when I knew that I didn't have it all together yet was the following weekend we had an official visit and we do a nice tour of the locker room and the stadium. I walked in for the first time and I said, 'Wow, this is gorgeous. What a phenomenal place.' And somebody said, 'Coach, this is where we had the press conference.' I said, 'I was here?' "
Now he's back with a bit more time to get comfortable. Based on the contrast between breakfasts a year apart, it might be safe to assume it will be longer than 14 months.