That coach on the West Coast who so many in this area dislike has never been afraid to discuss recruiting.
Unlike so many coaches, Lane Kiffin speaks his mind - a rarity among recruiters who believe that stealth is the only option. Secrets? That's what recruiting is all about.
So when the former Tennessee coach talks about recruiting, it's worth listening. Despite his age and willingness to jilt bosses like they're telemarketers, Kiffin heads up one of the top recruiting staffs in the country and is blatantly frank - a likely byproduct of his self confidence.
Need proof? Just ask Kiffin where the Vols' 2010 recruiting class would have finished nationally had he stayed at UT through National Signing Day instead of taking the job at Southern California.
"I think it would have been a top-three class, probably," Kiffin said. "Not having a top, top quarterback in the class usually affects your ranking. It's hard to get to the top two spots without that."
Without Kiffin, UT's class still finished ninth or 15th in the nation, depending on which recruiting service you subscribe to.
Much of that credit goes to Kiffin's plan before his quick exit. Kiffin knew he'd miss the many seniors that contributed this past season, so he pushed for prospects that could enroll in January. The eight who did helped provide a foundation for new coach Derek Dooley.
Kiffin hasn't forgotten about Tennessee - the state, not the university. He's recruiting in Memphis like so many others, namely LSU and Miami as of late.
Many remember that Kiffin flew to Memphis shortly after he was hired by the Vols in December 2008. Closing the city was a must. Now, raiding it is a luxury.
"I don't know that it helps that much," Kiffin said when asked how his time coaching in Tennessee may help him recruit within the state's borders from afar. "USC has a pretty strong national pull no matter where it is . . . SC is a very powerful place. It can really go anywhere and have a chance to sign a kid."
Kiffin cited one of his prized recruits as a USC assistant, receiver Patrick Turner, as an example.
Fair enough. But recruiters in the Memphis area from other schools had to wince when they heard that Kiffin hired former Memphis quarterbacks coach and offensive coordinator Clay Helton to coach quarterbacks.
Kiffin maintained that the hire was not about recruiting; it was more about coaching - another luxury he didn't have in his 14 months at UT.
Kiffin's UT coaches had to be great recruiters because they didn't have a strong in-state talent base or recent success to sell. Not so at USC, where Kiffin's staff will be more about coaches - not just recruiters. Kiffin said he was impressed with Helton while watching from afar in Knoxville.
"Clay was someone I was very impressed with watching Memphis," said Kiffin, who pointed to UT's 56-28 win against Memphis last season as a prime example.
Kiffin said both UT and USC have similar draws for prospects: the school, tradition and history. Yet the Trojans' recent run of success helps - a lot.
"Here you can kind of sell where it's at right now as opposed to where it's going to be," Kiffin said. "Down there in Tennessee, we were always pointing to a picture of where we were going to be."
Kiffin's approach to recruiting is far from the "win one for the home team" that was so successful for traditional powers of the past. Kiffin is more about "What can I do for you?"
That has continued to serve him well - especially when he suddenly switches jobs and has to convince prospects to consider him a genuine guy that just happens to have a new sales pitch.
"Most of them understand there's a business aspect to it," he said. "We didn't have issues with it for the most part. We were able to sign the top class in the country in a short time. Kids weren't that concerned about it."
Dave Hooker covers recruiting. He can be reached at firstname.lastname@example.org.