HOOVER, Ala. - Tee Martin's best asset might have nothing to do with coaching.
According to his new boss at Kentucky, the former Tennessee quarterback and Wildcats receivers coach could make his biggest impact on Facebook.
And just in case anybody thought Joker Phillips was playing around at SEC football media days on Wednesday, the best player at Martin's new position confirmed just how valuable the assistant can be on the social-networking website.
"It's actually weird that he's my coach now, because about six months before (he was hired) he had added me on Facebook," former Alcoa star Randall Cobb said. "So, I sent him a message and I was telling him my story how he was my role model growing up, and just to be friends with him on Facebook was like an honor for me.
"I told him that if a coaching job ever came open at Kentucky, I hoped he would take it."
Heading into his first season leading the Wildcats, Phillips had one in the offseason and both he and Cobb got what they were looking for.
As a bonus for Phillips, he was able to fill it with a coach who had already struck up a relationship with a player he'd be leaning upon heavily.
And joking or not, he could also look at how that bond was created on the Internet and see how that could pay off for Kentucky down the road as well.
"The number one thing is he understands Facebook, which a bunch of us don't understand it," Phillips said. "I understand it a little bit, but he understands Facebook.
"And, I mean, he is not that far removed from winning the national championship. These kids know him. Randall Cobb and he were already friends on Facebook.
"Randall was right there in Alcoa, which is right outside Knoxville. He was one of his idols, because Randall was a quarterback. That's helped us.
"He's brought that and a lot of positives for us. We're excited to have him."
Maybe nobody more than Cobb, who no longer needs a computer to form a connection with Martin.
In fact, Cobb no longer even has a Facebook account, which might free up Martin to send out some new friend requests.
"He was actually one of my role models growing up," Cobb said. "Whenever I was growing up, he was the quarterback and he won a national championship, and me being from that area, I watched their football and I liked the way he played, liked his playing style, how much heart he played with.
"(Now), I love his coaching style. He's always motivating me, and that's the biggest thing. I don't think there's been a day that I've talked to him that he hasn't motivated me."
That at least offers a reminder Martin is having an impact on the field as well.