That is the message Lane Kiffin will share with a national audience this week.
"I never once told any of those players I would be there forever," the former Tennessee football coach told HBO's Real Sports in an interview that will air on Tuesday. "I never made the statement 'I was coming here; this is my dream job.' "
Kiffin left UT in January to take his self-described "dream job". He offered little solace to the players he recruited to UT.
"It's part of the business," Kiffin said. "As they get older, they understand. That's why they put buyouts in contracts."
Kiffin also was asked about fans' response to his departure. Many congregated in front of UT's athletic complex to voice their displeasure.
Mattresses and T-shirts bearing Kiffin's name were burned shortly after he announced he had accepted the head coaching position at Southern California.
"I think that you're dealing with very passionate people," Kiffin said, referring to UT fans. "You become one of theirs. So when you leave, it's like you're truly leaving them."
Kiffin's wife, Layla, also was asked about the move and said people shined lights into her home the night of her husband's departure.
"It was just scary," she said.
Layla Kiffin also received threatening phone calls and text messages, HBO reported, including one that said, "We want to eat your first born child."
"In my wildest dreams I didn't think about it being to the level that it was going on with her," Lane Kiffin said.
Kiffin's father, former UT defensive coordinator Monte Kiffin, was asked about his time at UT.
"I really was not going to go to Knoxville, Tennessee, when I have a house right on the Gulf of Mexico (in Tampa, Fla.). Why would I go to college?" the elder Kiffin said when recalling his son's first advances.
"The only thing I wish Lane would have told me (is) that we were only going to be there one year and I would have rented. I bought a house!"
Lane Kiffin also was asked about his childhood nickname, Helicopter, which was given to him by his mother.
"She said I would go into all the different rooms of the house - or classrooms - always stirring things up," he said.
Asked if he was still a helicopter, Kiffin said, "I've grown up."