Govols247 is new name for GVX247

Govols247, a partnership between the News Sentinel and 247Sports.

Govols247, a partnership between the News Sentinel and 247Sports.

The fastest growing subscription sports site covering the University of Tennessee is changing its name to govols247.com to make it more representative of its partner brands and to make it easier for sports fans to recognize it as being the best premium site for football, men's basketball and recruiting information on the Internet.

Govols247.com had been called GVX247.com to reflect the partnership between 247Sports in Brentwood, Tenn., and the govolsxtra.com site of the Knoxville News Sentinel.

The site was launched on Dec. 29, 2010 and has been one of the fastest growing sites in the 247Sports network.

"Our Tennessee site has exceeded all our expectations," said Shannon Terry, CEO of 247Sports. "We are extremely proud of the site and our partnership with the News Sentinel. Even with our success, we found that some users weren't familiar with govolsxtra.com and its nickname of 'GVX,' which made it unclear to those potential subscribers that the site was dedicated to covering the Tennessee Vols. As we move forward with this partnership, we think this new name will help each of us tremendously when it comes to branding the site."

Knoxville News Sentinel publisher Patrick Birmingham feels the name change will help the web site better connect to all Tennessee Volunteer sports fans. "Govols.com was the name we used when the News Sentinel started a Tennessee sports site in 1996 and it's a name many Vol fans still use when they talk about the site.

"The new name combines the 15-year heritage of the online site — one of the pioneering sports sites devoted to a single school — and our decades of award-winning coverage of Tennessee sports in print with the innovative technologies of the 247Sports network," Birmingham said.

"With govols247.com, the News Sentinel print sports section, the existing govolsxtra.com site and the Sports Page radio show, we have unmatched breadth and depth of Tennessee coverage."

Subscriptions to www.govols247.com are $9.95 for a monthly subscription, or $8.95 per month ($107.40 a year) for an annual subscription. For a limited time, you can try the site for the rest of the year free with no obligation.

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Comments » 24

MtJ_Orange writes:

I think you can get XM radio for about the same price.

tatersalad (Inactive) writes:

Monthly subscription's, lol

CRFVols writes:

I still won't pay for it.

garycg writes:

in response to CRFVols:

I still won't pay for it.

if i had your money, i would burn mine

87UTVOL writes:

If it's going so great, why change the name? Makes no sense.

Everyone in print news is looking for a buck. They're getting hammered by TV, internet, etc., etc.

I still subscribe to the KNS. I like reading the daily paper. But, I will not pay a monthly subscription for sports, even for my beloved Vols. Most every story will come out (for free) in a day or two. And, for recruiting, I can get a more experienced, informative site, likely for less.

I don't think the KNS cares about the subscriber any more. Maybe the numbers aren't there.

The 247 thing would have gone better if KNS offered it at a cheaper price to subscribers or as a 'combo' to get new subscribers. But, they just jumped straight to a stiff monthly fee for stuff that used to be free. The backlash was predictable.

10ECDave writes:

I'm still not going to pay for it. There are other sites that have the same or better information that are less expensive or free. Go Vols!

volsn3 writes:

I still refuse to pay for it. I can get all they have to offer for free if I want to just look for it.

TommyJack writes:

A blivit, under any name, is still a blivit.

GreerVol22 writes:

in response to TennesseeTonyT:

(This comment was removed by the site staff.)

I was just about to say...goodurn Tony!

Volunatic writes:

in response to 02champs#209256:

(This comment was removed by the site staff.)

I liked reading Wes Rucker's coverage of the Vols when he was just writing for the Chattanooga paper.
The stuff he writes in the "twitter" column on the right side of the GVX home page makes him seem like a jerk, though.

crimsonviper writes:

in response to TommyJack:

A blivit, under any name, is still a blivit.

Thanks,bud...Just wasted another minute of my life finding out what a blivet is. Props on the word usage,tho'.

mac_b_from_tn writes:

Any chance this name change has more to do with the fact that unless a potential reader is a local fan and already familiar with the Go Vols Xtra (GVX) then their name makes no sense?

Or maybe they're trying to establish an identity separate from this website and it's fatuous commentariat.

GoVols025 writes:

Based on the way the 247 guys are pumping their site as the biggest/fastest/widest/longest/etcest/etcest sports site in the universe, I guess it kinda proves where these Gata-troll-idiots get their training!

Tacomeat writes:

And we care why?

Tacomeat writes:

Will GoVols247 cover Kiffen on a daily bases?

TommyJack writes:

in response to crimsonviper:

Thanks,bud...Just wasted another minute of my life finding out what a blivet is. Props on the word usage,tho'.

You don't want one on your front porch. Burning.

Orangeblood13 writes:

in response to TommyJack:

You don't want one on your front porch. Burning.

sure as heck dont want to stomp it

VOLKING writes:

Things are going so great with this pay site that we are....wait for it....changing our name! This oughta bring 'em in by the 1's.

Orange_Pants_Buy_One_Get_One_Free writes:

Is there a credit application I can get online?

lail#204076 (staff) writes:

in response to volman2010:

(This comment was removed by the site staff.)

The sites remain the same; only the name has changed. The name was changed because people that don't frequent this site didn't get what "GVX" means. Yeah, who knew?

We've taken that confusion away.

This site is owned and managed by the News Sentinel. Govols247 is a partnership between the News Sentinel and 247Sports. Its day-to-day operations are managed by the 247Sports team.

The partnership does allow for some of the content to be used in the printed editions of the News Sentinel, which is additional Vol coverage we didn't have before and a plus for print subscribers.

You might like this site or govols247 or both or neither. We're providing options for Tennessee fans with the broadest Vol coverage provided by any organization in any medium (including print, Web, radio and online video).

-- jack lail
Knoxville News Sentinel

lail#204076 (staff) writes:

in response to Tacomeat:

Will GoVols247 cover Kiffen on a daily bases?

247Sports has a USC site where there is Kiffin coverage aplenty: http://usc.247sports.com/

The writers on govols247.com stick to Tennessee.

-- jack lail
Knoxville news Sentinel

lail#204076 (staff) writes:

in response to mac_b_from_tn:

Any chance this name change has more to do with the fact that unless a potential reader is a local fan and already familiar with the Go Vols Xtra (GVX) then their name makes no sense?

Or maybe they're trying to establish an identity separate from this website and it's fatuous commentariat.

You are correct in that GVX didn't resonate with people who do not frequent this site.

-- jack lail
Knoxivlle News Sentinel

thesharc#228787 writes:

SEO! SEO! SEO! Good call Jack!

rbwusa writes:

LOL! I was reading all the pats on the back about about "Go Vols 247" and was waiting for the zinger and yep there it came at the end of the article... YOU'R ASKING FOR MONEY! Sorry don't need it but good luck...hey I know offer readers money if they read govols 247.

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