The fastest growing subscription sports site covering the University of Tennessee is changing its name to govols247.com to make it more representative of its partner brands and to make it easier for sports fans to recognize it as being the best premium site for football, men's basketball and recruiting information on the Internet.
The site was launched on Dec. 29, 2010 and has been one of the fastest growing sites in the 247Sports network.
"Our Tennessee site has exceeded all our expectations," said Shannon Terry, CEO of 247Sports. "We are extremely proud of the site and our partnership with the News Sentinel. Even with our success, we found that some users weren't familiar with govolsxtra.com and its nickname of 'GVX,' which made it unclear to those potential subscribers that the site was dedicated to covering the Tennessee Vols. As we move forward with this partnership, we think this new name will help each of us tremendously when it comes to branding the site."
Knoxville News Sentinel publisher Patrick Birmingham feels the name change will help the web site better connect to all Tennessee Volunteer sports fans. "Govols.com was the name we used when the News Sentinel started a Tennessee sports site in 1996 and it's a name many Vol fans still use when they talk about the site.
"The new name combines the 15-year heritage of the online site — one of the pioneering sports sites devoted to a single school — and our decades of award-winning coverage of Tennessee sports in print with the innovative technologies of the 247Sports network," Birmingham said.
"With govols247.com, the News Sentinel print sports section, the existing govolsxtra.com site and the Sports Page radio show, we have unmatched breadth and depth of Tennessee coverage."
Subscriptions to www.govols247.com are $9.95 for a monthly subscription, or $8.95 per month ($107.40 a year) for an annual subscription. For a limited time, you can try the site for the rest of the year free with no obligation.