'Live Pink, Bleed Orange' game moved to Feb. 17

  • By Dan Fleser
  • Posted December 8, 2012 at 7:28 p.m.
Tee-shirts for the Lady Vols' Live Pink, Bleed Orange game against Georgia decorate the chairs at Thompson-Boling Arena on Monday, February 21, 2011. The event is to raise awareness to breast cancer.

Photo by Saul Young // Buy this photo

Tee-shirts for the Lady Vols' Live Pink, Bleed Orange game against Georgia decorate the chairs at Thompson-Boling Arena on Monday, February 21, 2011. The event is to raise awareness to breast cancer.

Tennessee has moved its "Live Pink, Bleed Orange" promotion to its women's basketball game against Vanderbilt on Feb. 17. The game will tip off at 2:30 p.m. and be televised by ESPN2 as part of the network's "Play 4Kay" initiative.

The promotion had been scheduled for Feb. 10 versus Ole Miss.

The Play 4Kay initiative (formerly known as WBCA Pink Zone) will raise awareness of breast cancer and raise funds for research. Since its inception in 2007, the Play 4Kay initiative has raised more than $2 million. The Kay Yow Cancer Fund is the official charity of the initiative.

Dan Fleser

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