But don't burn UT's wax statue of him just yet (assuming you can find it). Martin remaining at Southern California as an assistant coach isn't akin to Kiffin abandoning the Vols for the same program.
Martin, who coaches wide receivers at USC, hasn't been here on a regular basis since his senior season in 1999. And who's to say he won't eventually return? Maybe as a head coach.
He's only 34. He's just getting started in a coaching career that includes stops at New Mexico as a quarterbacks coach and at Kentucky as a wide receivers coach before he joined the Trojans.
Martin hasn't been cited only for his coaching ability. He also has built a reputation as an exceptional recruiter.
From a UT fan's perspective, nothing Martin has done as a coach surpasses what he did as a quarterback. He did what even Peyton Manning couldn't. He quarterbacked the Vols to a national championship.
Martin is so popular that UT fans would welcome him back in any capacity.
He would lift Tennessee spirits by simply jogging back and forth on the street named in his honor. He could make a living as a Neyland Stadium greeter. If he had been available for postgame autographs, thousands of fans wouldn't have made a halftime getaway at the Troy game.
So credit new coach Butch Jones for having the good sense to try to hire him. He couldn't make Martin take the job.
And it's not as though Jones is losing him to Kentucky. USC will return eight offensive starters, assuming junior wide receiver Robert Woods goes pro early.
One of those returning starters will be All-American wide receiver Marqise Lee, who has caught 112 passes for 1,680 yards this season with a bowl game yet to play. Not a bad reference for a wide receivers coach to have.
"I made a commitment to my players at USC," Martin told USCFootball.com in saying why he was staying put.
UT fans can live with that explanation. Imagine if Martin had said, in rejecting the Vols, "I made a commitment to Coach Kiffin."
The more vengeful UT fans, who can't think of Kiffin without having an urge to set fire to a mattress, shouldn't be too despondent over Martin's choice. It could be a lot worse. Martin could be an assistant coach at Alabama or Georgia, where he would be recruiting against UT on a regular basis.
One day, he could be recruiting the Southeast on behalf of the Vols. Now, just isn't the right time.