Tennessee football team ninth-most 'valuable' in the country, according to Forbes

How much is a college football team really worth?

If judged on its value to the community, its school and its conference, Tennessee's football program would be the ninth-richest in the country, according to an analysis by Forbes.com released Wednesday.

That might be heartening news for fans who believe five seasons of mediocre football have tarnished Tennessee's national brand.

Some of the Vols' wealth comes by virtue of being in the SEC, which commands a rich television contract. Seven of the top 10 teams in the Forbes list are SEC schools.

Tennessee's "valuation" is $84 million, based on football revenue of $55 million and "profit" of $35 million. The athletic department has reached an agreement to keep the $6 million it contributed annually to the university, which will help the department's bottom line, if not the rankings.

Texas, the No. 1 team, is valued at $133 million.

Forbes said its methodology weighs four categories — value to the university (football profit contributed to academic programming), value to the athletic department (football profit that supports other sports), value to its conference (bowl game revenue) and value to the community (visitors attending home games).

The values can be affected by the same things that impact the value of pro sports teams — TV contracts, tickets, merchandising and sponsorships.

Evan Woodbery covers Tennessee football. Follow him at www.Twitter.com/Tennesseebeat.

Forbes top 10

1. Texas Longhorns

2. Michigan Wolverines

3. Notre Dame Fighting Irish

4. LSU Tigers

5. Georgia Bulldogs

6. Alabama Crimson Tide

7. Florida Gators

8. Auburn Tigers

9. Tennessee Vols

10. Arkansas Razorbacks

Source: Forbes

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Comments » 32

JohnnyU writes:

Extremely interesting. Surely somebody will show this to Governor Haslam and the Board of Trustees, as it should lend weight to the argument for removing some of the disadvantages the program currently has.

CCLC writes:

in response to JohnnyU:

Extremely interesting. Surely somebody will show this to Governor Haslam and the Board of Trustees, as it should lend weight to the argument for removing some of the disadvantages the program currently has.

Gov can't improve instate recruiting.

iowavol writes:

in response to JohnnyU:

Extremely interesting. Surely somebody will show this to Governor Haslam and the Board of Trustees, as it should lend weight to the argument for removing some of the disadvantages the program currently has.

JU, please explain. I've read your post three-four times and can't understand the message. Help. What disadvantages does the program have tied to the governor or board of trustees?

pcshowtime writes:

in response to iowavol:

JU, please explain. I've read your post three-four times and can't understand the message. Help. What disadvantages does the program have tied to the governor or board of trustees?

excessive academic requirements that other sec schools do not have to deal with. Academia have their hand in Athletic Dept money for 6 mil a year up until this year no other sec school has this.

JohnnyU writes:

in response to iowavol:

JU, please explain. I've read your post three-four times and can't understand the message. Help. What disadvantages does the program have tied to the governor or board of trustees?

pcshowtime mentions it above. As I understand it the academic requirements are such that a player can be NCAA qualified AND SEC qualified but still may not qualify for UT. I can't quote exact requirements, but this is what I've read and heard from several outlets. Additionally, transfer credits for scholarship students are calculated in a way that makes it more difficult for someone to transfer in, such as a JUCO.

GburgOrange writes:

Need help. Someone commented the other day on how to do the troll comment block. Can you tell me how to? rjarrett1@comcast.net

budd#207344 writes:

in response to pcshowtime:

excessive academic requirements that other sec schools do not have to deal with. Academia have their hand in Athletic Dept money for 6 mil a year up until this year no other sec school has this.

As I post every time I see this phooey, name one player who was denied admission to UT that has gone on to play at another SEC school. Answer = There is not one. Name one player that UT accepted after being rejected by another SEC school. Answer = Omari Hand who was not allowed into Florida. There are no restrictions.

VOL56 writes:

Listed today that Coach Jones is 4th in the nation on Twitter after being on the job only 2 weeks behind #1 Les Miles,LSU; Brian Kelly,ND; and Mark Richt, GA. Coach Jones has 52,579 Twitter followers.

The information was posted in the USA Today.

atnvol#283282 writes:

in response to 2Dlems:

(This comment was removed by the site staff.)

The last couple of times that Alabubba and ND played for all the marbles, ND whipped alabubbas tail.....do it before you brag about it....alabubba hardly looked invincible against GA a couple of weeks ago....matter of fact...bubba was hanging on for dear life at the end.

Sir_Spanky writes:

in response to 2Dlems:

(This comment was removed by the site staff.)

Be sure and get your mullet shaped up good for the party.

15_counting writes:

in response to VOL56:

Listed today that Coach Jones is 4th in the nation on Twitter after being on the job only 2 weeks behind #1 Les Miles,LSU; Brian Kelly,ND; and Mark Richt, GA. Coach Jones has 52,579 Twitter followers.

The information was posted in the USA Today.

Coach Jones is 43rd in the nation in recruiting while Vandy is 13th!

This information was posted by Rivals.com

SummittsCourt writes:

7 of the top 10 are SEC teams. That's why it is so tough to win in the SEC. It's why it's also a remarkable feat that the SEC is about to win it's 7th straight national Championship. There has never been a time in college football history where a conference has been so dominate.

gerwmor writes:

in response to 9willbesofine:

(This comment was removed by the site staff.)

I did not realize that National Signing Day had come and gone. While giving cedit to Vanderbilt for the progress being made, you don't have to be a dope and not give the new UT coach time to get his recruiting into high gear. Suggestion, find another team, post your garbage on that team's site,and leave us with one less reminder how many idiots follow college football.

Chappy writes:

in response to 9willbesofine:

(This comment was removed by the site staff.)

Dear Nostradamus, since you already know the outcome of UT's 2013 season, there's really no reason for you to post ever again, let alone even come back to this site

VolGrad writes:

in response to gerwmor:

I did not realize that National Signing Day had come and gone. While giving cedit to Vanderbilt for the progress being made, you don't have to be a dope and not give the new UT coach time to get his recruiting into high gear. Suggestion, find another team, post your garbage on that team's site,and leave us with one less reminder how many idiots follow college football.

+1

VolGrad writes:

in response to Chappy:

Dear Nostradamus, since you already know the outcome of UT's 2013 season, there's really no reason for you to post ever again, let alone even come back to this site

+2

Chappy writes:

in response to 2Dlems:

(This comment was removed by the site staff.)

You're on the wrong site, dipstick. Get your parents to help you find Bubba's webpage (does tide even have one? May explain why so many mouth-breathers are on here. But you see, I wouldn't know if Bubba has one or not, I do not troll other teams).

smokysbark writes:

So Arkansas and Auburn make the top 10 most valuable? USC, Oklahoma, and Ohio St are left off? I'm certainly an SEC homer but Forbes is full of ****.

Vol_in_Mich writes:

I thought the Vols were broke (money wise)

smokysbark writes:

in response to Vol_in_Mich:

I thought the Vols were broke (money wise)

Yeah ... pretty sure they just had a big press conference stating as much.

volfan1954 writes:

in response to smokysbark:

So Arkansas and Auburn make the top 10 most valuable? USC, Oklahoma, and Ohio St are left off? I'm certainly an SEC homer but Forbes is full of ****.

The complete list is on Forbes.com. Oklahoma is #12, Southern Cal is #16, and Ohio St. is #20.

rtrchatt writes:

in response to atnvol#283282:

The last couple of times that Alabubba and ND played for all the marbles, ND whipped alabubbas tail.....do it before you brag about it....alabubba hardly looked invincible against GA a couple of weeks ago....matter of fact...bubba was hanging on for dear life at the end.

bubba has a record of 60 wins and 7 loses the last 5 yrs. What say you Skippy? Half that many wins lol..... show some respect to the most storied program is SEC History, ALABAMA

BTW, when is the UT bowl game this yr? Oh thats right you are in the same bowl as last yr, the NO BOWL for 5/7 LOSERS

VolBall18 writes:

in response to rtrchatt:

bubba has a record of 60 wins and 7 loses the last 5 yrs. What say you Skippy? Half that many wins lol..... show some respect to the most storied program is SEC History, ALABAMA

BTW, when is the UT bowl game this yr? Oh thats right you are in the same bowl as last yr, the NO BOWL for 5/7 LOSERS

It's gonna be really funny when Saban bolts and tries another swipe in the NFL. Of course he will, again, be unsuccessful where the big boys play but when he's gone, Bama fans will be back to the days where they're on the back burner again.

exlineman writes:

Fellow UT fans, in my opinion, most of these trolls are peabody commode door fans. We have to admit that Al. owns us at this time and I have a lot of respect for their history, but I don't have to like it. We just have to tolerate it and hope for our time back on top.

About the only one that would keep trying to put Tn. down is a team that we beat regulary and own them (little old univ. of peabody at Vanderbilt). This is the way their degree reads, if they do get one. The majority of their athletes whether they admit it or not do go to peabody.

Ky. would be another school in which fans might keep trolling on this site, but they own us in basketball, so that satifies their majority of fans.

I see one troll from Chat. rtchatt. that I beleive is a Al. troll because of BJ Coleman leaving Tn. The roll tide roll troll is more factual in his comments and seems to give us credit when it is due. I don't mind his comments as they deal normally in facts and not false comments.

Just remember when you are on top, you don't normally keep blasting someone that you own. It is the ones that we own like peabody that just have have to spew their false info on this sit.

OLROCKYTOP writes:

Ok, we are the ninth most valuable brand in the country and yet the athletic department is broke. WOW, sounds like to me mismanagement of funds.

Lizardgrad89 writes:

Two things pop out at me from this list. #9 is way overvalued and #7 is way undervalued.

UF is easily top 3. EASILY. Florida's revenues are higher than at least 4 teams ahead of them, their location and facilities are on par with the best of the best, and if one of the categories is value to the conference, then Notre Dame shouldn't be on the list, AS THEY GET A ZERO IN THAT CATEGORY.

Oh yes, UF is top 3.

johnlg00 writes:

in response to Vol_in_Mich:

I thought the Vols were broke (money wise)

The Vols are not "broke"; they have a temporary cash-flow problem. Don't confuse total assets with temporary income-outgo disparities. The people at Forbes are aware of that distinction.

SevenT writes:

in response to collegegrovebilly:

(This comment was removed by the site staff.)

You need to read how "Value" is defined by Forbes. It really has nothing to do with Book Value or Cash Flow. It is about the perceived value in the local community, value in the league and value to the University to fund other AD programs.

Make no mistake about it Tennessee Football is a dump program worth about 7 or 8 wins per season tops. What has always amazed me is Tennesse Fans actually believe they are on equal level with Alabama, Florida, Georgia, LSU, Auburn, Ark, SC when in reality they are on par with Ole Miss, Vandy and Kentucky. I suppose that is what a hillbilly mountain education will teach you.

Just Saying

atnvol#283282 writes:

in response to SevenT:

You need to read how "Value" is defined by Forbes. It really has nothing to do with Book Value or Cash Flow. It is about the perceived value in the local community, value in the league and value to the University to fund other AD programs.

Make no mistake about it Tennessee Football is a dump program worth about 7 or 8 wins per season tops. What has always amazed me is Tennesse Fans actually believe they are on equal level with Alabama, Florida, Georgia, LSU, Auburn, Ark, SC when in reality they are on par with Ole Miss, Vandy and Kentucky. I suppose that is what a hillbilly mountain education will teach you.

Just Saying

Yes, the Vols are CURENTLY in a slump just like alabama was a few years ago....You did not bother to mention what team you are a fan of SevenT....is that because you are nothing but troll trash?? just to enlighten your urine ant mind....Tennessee is 2nd in the SEC in conference wins, 2nd in SEC Titles, and 2nd in National Titles and is in the Top Ten in the nation for all-time wins...yes we are in a slump, but WE WILL be back. Does your mommy know that you are on her computer?

pcorange writes:

in response to 9willbesofine:

(This comment was removed by the site staff.)

As Cee-Lo Green would say, F you.

Vol_in_Mich writes:

in response to johnlg00:

The Vols are not "broke"; they have a temporary cash-flow problem. Don't confuse total assets with temporary income-outgo disparities. The people at Forbes are aware of that distinction.

Well excuse me Mr. Buffett.

VolGrad writes:

in response to rtrchatt:

bubba has a record of 60 wins and 7 loses the last 5 yrs. What say you Skippy? Half that many wins lol..... show some respect to the most storied program is SEC History, ALABAMA

BTW, when is the UT bowl game this yr? Oh thats right you are in the same bowl as last yr, the NO BOWL for 5/7 LOSERS

Laugh it up while you can rtrchatterbox. Payback is... well, you know.

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