The chore of filling a college football stadium has become more challenging almost everywhere, including the NFL.
It's especially so at a program with a 100,000-seat facility and slumping fortunes on the field.
The University of Tennessee, which fits the above category, continues to search for creative ways to sell seats at Neyland Stadium.
The latest is a limited-time mini-package that includes marquee opponents Alabama and Florida.
For $150, you can get a ticket to either Florida or Alabama (but not both) and two other home games of your choice.
The offer began Thursday and runs through Sunday.
Also on sale this weekend are single-game tickets for Missouri, Kentucky, Akron, Troy and Georgia State. The non-conference games are $45. Kentucky is $50 and Missouri $70.
"Everybody's got different philosophies about mini-packages,'' said Chris Fuller, UT's senior associate athletic director for external operations.
"We thought that instead of setting the package, let's let folks buy who they want to buy.''
Fuller said UT sold about 2,500 mini-packs last year. This will be the first time Alabama and Florida tickets have been offered as an enticement.
"Obviously,'' Fuller said, "we've got some tickets to sell. The other thing is (visiting) teams aren't using all their tickets any more.''
Meanwhile, full season tickets are available in many sections of the stadium.
Fuller said UT has sold "right at 60,000" season tickets. Last year's total was about 63,000 out of a possible 72,500.
That's down from a decade ago when the program was winning big and selling more than 70,000 season tickets.
The factors include a slight reduction in the seating capacity, four years of mediocre results and a national trend in declining live audience as TV options make home viewing more attractive.
"It's definitely tough for just about everybody,'' Fuller said. "About the only way you can guarantee a full stadium is win at a championship level.
"There was a great article in The Wall Street Journal about the NFL. Even at the peak of their popularity, attendance is down 5 percent.''
Like the NFL, Tennessee is experimenting with ways to make the stadium experience more conducive. One is enhanced wireless capacity for mobile devices.
Fuller said UT hopes to have its wireless improvements full-go by the opening game this fall to provide fans a chance to interact.