On the court, however, the SEC is fighting for respect.
The league hasn't won a men's basketball national championship since Florida's back-to-back titles in 2006-07, and it has only one Final Four appearance during that span. Its low point came in 2009, when only three teams were selected for the NCAA Tournament.
The conference tournament starts Thursday in New Orleans. It'll be yet another chance for the rest of the SEC to show that the league is more than Kentucky and a bunch of other teams.
The No. 1 Wildcats (30-1, 16-0 SEC) completed an undefeated run through the league with their 74-59 win over No. 22 Florida on Sunday. They own the conference's lone Final Four appearance since 2007, reaching the national semifinals last season before falling to eventual national champion Connecticut.
Kentucky coach John Calipari joined the SEC following the 2009 season when Mississippi State, Tennessee and LSU were the only teams selected to the NCAA Tournament and finished a combined 1-3. The Tigers were the highest seed of the group, a No. 8, and lost to top-seeded North Carolina in the second round.
Calipari is 40-8 in the SEC's regular season with the Wildcats, but he bristles at the mention of the league's recent struggles and perception as a football-only conference. He believes the SEC has "five or six" teams capable of reaching the second weekend of play in this season's NCAA Tournament, and that "no one" will want to play teams such as the Gators, Vanderbilt and others come tournament time.
"I mean, yeah, we'd like to win national titles, but that's ... When you're talking a one-and-done format, it's hard," Calipari said. "Because there's luck and fate and all kinds of things involved.
"... This is a strong, strong league."
The perception of the SEC as a second-tier league has had a direct impact on its NCAA tournament selections in recent years. Last season, Alabama won the West Division and had a 21-11 overall record following a loss to Kentucky in the SEC Tournament, 12-4 in the league's regular season.
The Crimson Tide's resume, however, wasn't enough to earn an NCAA selection as the SEC was left with five teams in the field.
In order to generate more discussion about SEC teams in the NCAA field, the conference changed its setup after last season. It eliminated the two-division format that had been in place since the 1992 expansion that brought South Carolina and Arkansas to the table, leaving a singular 12-team league.
How much impact the change has had on the league's NCAA chances will be seen for sure when the tournament field is announced on Sunday. For now, some of the league coaches are taking a wait-and-see approach.
Calipari, though, believes the change was the right decision. He also wants to keep the single-league format when the SEC expands next season with Texas A&M and Missouri — and during any other future expansions.
"You're doing this to try and get 7, 8, 9 teams into the NCAA Tournament with a few of those that really have a chance to win that national title," Calipari said. "If you do it every year, you've got your chances now."
Had the two-division setup still been in place this season, the top four SEC teams (Kentucky, Florida, Vanderbilt and Tennessee) would have come from the former East Division.
Alabama, which finished fifth, would have once again won the former West Division with its 20-10 overall record, 9-7 in the SEC. Mississippi State (21-10, 8-8) finished sixth, followed by Ole Miss (18-12, 8-8) and LSU (17-13, 7-9).
"I think our league is very strong," Crimson Tide coach Anthony Grant said. "I think it's one of the better leagues in the country."
Grant believes six SEC teams should earn NCAA tournament selections this season, which would be the league's most since sending that many teams in 2008. That season, the SEC finished 4-6 and sent only one team (Tennessee) to the second weekend.
Of the five SEC teams that made the tournament last season, only two (Kentucky and Florida) won games. The others (Vanderbilt, Tennessee and Georgia) each lost in the first round, but the league finished with a 7-5 overall record thanks to the Wildcats' Final Four appearance and the Gators reaching the regional finals before losing to Butler.
Volunteers coach Cuonzo Martin joined the SEC this season after being hired away from mid-major Missouri State. Martin said he looked at the SEC as a "league that just scored a lot" before joining Tennessee.
Martin's view has changed after his first time through the league, comparing its quality to that of the Big Ten.
"I think they're very similar from the standpoint that you have to be ready, you have to game plan, you have to scheme, you have to understand what's going on because these teams actually do their homework and take away your strengths and you have to find ways to make plays," Martin said.
Martin's Missouri State team last season finished the season with an RPI in the 30s but wasn't selected to the NCAA Tournament after failing to win the Missouri Valley Conference Tournament. Martin now finds himself on the other side of the mid-major vs. major conference debate, with Tennessee (18-13, 10-6) having won eight of nine and making a strong case for a tournament spot.
"I like this situation here a lot better because of the fact of where we're coming from and where we are," Martin said. "I like to think we're an NCAA tournament team now, but as a coach I'm happy to see our guys getting better and see them having fun playing basketball with a smile on their face."
Arkansas (18-13, 6-10) has played itself off the NCAA bubble in recent weeks under first-year coach Mike Anderson, losing five of its last six. The Razorbacks' skid, though, has only added to the respect Anderson, a former assistant in the SEC at Arkansas, has for the league in his first season back in the league after leaving Missouri.
Still, he understands the wait-and-see approach of those on the outside.
"I think you see a resurgence," Anderson said. "I think you can see that, even on a national scene.
"... But when you get the opportunity to go into the NCAA tournament, then I think that's when you've got to make your mark."
Ole Miss is another of team that was on the edge of the NCAAs, having finished seventh in the unified league. Rebels coach Andy Kennedy said Kentucky's traditional and recent dominance of the league has been good for the SEC's national image and recognition.
He said the league's football success, however, has put additional pressure on the basketball side of things.
"Because of the success of football in this league, people want to say basketball hasn't met that standard of five, six national championships in a row," Kennedy said. "Which is kind of unrealistic, because no league has met that standard.
"So, you have the tendency to say the league is down, which is a misperception."
Despite all the internal claims about the SEC's quality this season, the fact is only two of the league's teams are ranked heading into the conference tournament.
How many teams deserve NCAA spots is a matter of debate for the tournament's selection committee, with the answer coming on Sunday. Until more are consistently ranked, that debate will likely continue.
"We all go through cycles as programs and leagues," Kennedy said. "I know this year SEC basketball, at least from my perspective, and I've been here six years, is the best top to bottom that it has ever been."
AP Sports Writers Beth Rucker in Knoxville, Tenn., John Zenor in Tuscaloosa, Ala., and David Brandt in Oxford, Miss., contributed to this report.