MEMPHIS — The AutoZone Liberty Bowl is moving up the Southeastern Conference bowl chain, but paying a price to do so.
Liberty Bowl executive director Steve Ehrhart confirmed the bowl’s new six-year deal starting in 2014 matching teams from the SEC and Big 12 requires doubling the Liberty’s per-team payout from the current $1.2 million to more than $2.4 million per squad.
Subsequently, ticket prices, which are $55 and $70 and among the lowest of the bowls currently under contract to the SEC, will also be raised.
But fans should get more for the buck. A wider variety of SEC teams will be available to the Liberty in the new contract, which calls for the bowl to be placed on equal footing into a six-bowl pool.
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