UT is No. 15 on list of schools with top merchandise

File photo.  Brandon Harrison, right, and Leah Hodges, inventory officially licensed University of Tennessee products at Rocky Top Books West on Cumberland Avenue. (ADAM BRIMER/NEWS SENTINEL)

Photo by Adam Brimer, Knoxville News Sentinel

File photo. Brandon Harrison, right, and Leah Hodges, inventory officially licensed University of Tennessee products at Rocky Top Books West on Cumberland Avenue. (ADAM BRIMER/NEWS SENTINEL)

File photo. An officially licensed University of Tennessee t-shirt hangs on a rack at Rocky Top Books West. (ADAM BRIMER/NEWS SENTINEL)

Photo by Adam Brimer, Knoxville News Sentinel // Buy this photo

File photo. An officially licensed University of Tennessee t-shirt hangs on a rack at Rocky Top Books West. (ADAM BRIMER/NEWS SENTINEL)

KNOXVILLE — Sales for hats, T-shirts and baby rompers emblazoned with the Power T and other “Vols” logos earned the school a No. 15 ranking in this year’s list of the universities selling the most licensed merchandise.

The University of Texas at Austin once again took the top spot in the annual list released by the College Licensing Co., the largest and oldest licensing agent for NCAA schools. Rounding out the top five are the universities of Alabama, Notre Dame, Michigan and Kentucky.

Eleven Southeastern Conference schools landed in the top 20.

The Vols placed at No. 16 in last year’s list and No. 14 in the 2010-11 list.

Outfitting college sports fans is a $4.62 billion industry, according to this year’s figures from the Collegiate Licensing Company, Any merchandise with school trademarks has to be licensed. The products range from hats and sweatshirts to the more obscure items like bedding and bar stools.

In 2011, the campus received $2.8 million from licensing its brand, and it distributed about $2 million in fixed amounts to six different university departments and programs, including athletics, Chris Cimino vice chancellor for finance and administration, said last September.

For each item sold, UT receives 10 percent of the wholesale price.

Top 20 schools include:

1. Texas

2. Alabama

3. Notre Dame

4. Michigan

5. Kentucky

6. Louisiana State

7. Florida

8. Georgia

9. North Carolina

10. Arkansas

11. Oklahoma

12. Texas A&M

13. Wisconsin

14. Nebraska

15. Tennessee

16. South Carolina

17. West Virginia

18. Auburn

19 Penn State

20. Missouri

More details as they develop online and in Wednesday’s News Sentinel.

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Comments » 7

wigmeister writes:

11 out of the top 20 are SEC schools! Not bad.

Shake_Bake writes:

Kentucky at #5? Huh?

wycoller writes:

in response to Shake_Bake:

Kentucky at #5? Huh?

Basketball. Isn't that the only sport played at UK?

TheEffect writes:

in response to Shake_Bake:

Kentucky at #5? Huh?

Because the Big Blue Nation is AWESOME!!!!

DawgDayAfternoon writes:

The Vols are #7 in SEC merchandise sales. They must sell a lot of Lady Vol stuff; since there's no doubt they're #14 in football.

ReeseHallRelic writes:

in response to DawgDayAfternoon:

The Vols are #7 in SEC merchandise sales. They must sell a lot of Lady Vol stuff; since there's no doubt they're #14 in football.

If the Vols are held in such low esteem, why is it that they merit your undivided attention as a "Georgia fan"?

C'mon, Jeffy, just stop the pretense and tell folks that you're a bitter old Vol legacy pick who thinks that the football program should have been put into mothballs once your patron saint, St. Phil, was shown the door?

kyvol98 writes:

Hey, leave Jeff alone! He is soon to be a big time $$$ man when he writes the check for the Jeff Flowers Jock Wash Station. Ok, ok.. It's only a sink, but it brings back so many fond memories for him.

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