UT to adjust some ticket prices based on demand

University of Tennessee players wait for the team picture to be taken during media day at Neyland Stadium, Thursday, Aug. 15, 2013. (AMY SMOTHERMAN BURGESS/NEWS SENTINEL)

Photo by Amy Smotherman Burgess

University of Tennessee players wait for the team picture to be taken during media day at Neyland Stadium, Thursday, Aug. 15, 2013. (AMY SMOTHERMAN BURGESS/NEWS SENTINEL)

Tennessee will adjust the ticket price of some seats at Neyland Stadium based on market demand, the university announced on Wednesday.

UT hopes the “flex” pricing model will help fill about 6,700 less attractive upper deck seats in the south end zone that might otherwise sit empty.

The price will start at $20 for those seats for the first three home games of the season against Austin Peay, Western Kentucky and South Alabama. The seats will initially be priced at face value for the remaining games (Georgia $80, South Carolina $80, Auburn $70, Vanderbilt $55), but can be adjusted throughout the season.

In a rebuilding year, that probably means prices will sink as UT seeks to move inventory closer to game day. But if Tennessee rolls off a few victories, or if one of the matchups turns into an unexpectedly big game, UT also has the flexibility to bump up the ticket prices accordingly.

UT said it will use dynamic pricing technology from Qcue, a company that provides software for many major-league baseball teams, as well as some NBA and college venues.

UT said that more than half of MLB teams use some form of flex pricing.

Senior associate athletic director Chris Fuller said the 6,700 dynamically priced tickets at Neyland Stadium would serve as a test in 2013. The university also emphasized that season ticket holders would not be undercut by the program. Sales of “preferred seat locations” would still be reserved for season ticket buyers.

“Our season ticket holders and donors will continue to be our highest priority from a service standpoint,” Fuller said in a release. “We believe the flex approach will complement our overall sales effort and provide greater opportunity for our fans.”

UT said it had no immediate plans to expand the flex ticket allotment. Prices could change “frequently,” and fans should visit UTTix.com for the latest price, Wednesday’s release said.

As of Wednesday afternoon, flex tickets for the opener against Austin Peay were selling for $20. The best available seat was in row 25 of Section GG, which is on the southeast corner of the end zone.

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Comments » 8

CactusJack writes:

If I am not mistaken, aren't UT's ticket prices highest in the SEC? You want butts in the seats, you need more cuts that this....

powert#205805 writes:

Let's see. Sit in probably sweltering heat, or possibly rain, with folks constantly going in and out blocking your view, while generally being obnoxious, or sit on a comfortable chair in a climate controlled living room where the stunning HD action can be paused while you use the facilities or grab another adult beverage.

Choices.

luvmatersoup writes:

Test

luvmatersoup writes:

Awesome...isn't this how the market is supposed to work...supply and demand? Anyway, I can't wait till UT takes the field as I've got a special feeling about this year. I'm stickig with a 6 and 6 record with a bowl appearance. We do that and yall think this years recruting class is good, wait until the following! Go Vooools!

Volways writes:

We'll stay with our season tickets. It's one of our favorite family things to do! The tailgating is a blast and it's much more exciting to be there. This is just a part of what makes our kids want to go to school there too!

VolfaninJC77 writes:

Unless I am mistaken, the 2013 schedule was realeased long before Butch Jones was a twinkle in Dave Hart's eye.

As far as them being crappy seats, big deal! Every stadium has them and the need is to fill them and turn a profit by the best means necessary.

Speaking of which based on the current financial situation facing the athletic program, it needs every dime it can get, or have folks forgotten the millions still owed for botched coaching decisions.

How ol' Butch does as head coach of a high profile collegiate program remains to be seen. Personally, I've been impressed with his actions at this point. It would appear players want to play for him; not just the ones who are there now but in the next recruiting class, as well.

Fact is, he's who we have. It's our job to support him and his vision, and his job to live up to the expectation in bringing TN football back amongst the elite. If he can make that happen, supply and demand will be a non factor. They'll be able to name their price for those crappy seats! Go Vols!!!

navarrebeachvol writes:

in response to VolfaninJC77:

Unless I am mistaken, the 2013 schedule was realeased long before Butch Jones was a twinkle in Dave Hart's eye.

As far as them being crappy seats, big deal! Every stadium has them and the need is to fill them and turn a profit by the best means necessary.

Speaking of which based on the current financial situation facing the athletic program, it needs every dime it can get, or have folks forgotten the millions still owed for botched coaching decisions.

How ol' Butch does as head coach of a high profile collegiate program remains to be seen. Personally, I've been impressed with his actions at this point. It would appear players want to play for him; not just the ones who are there now but in the next recruiting class, as well.

Fact is, he's who we have. It's our job to support him and his vision, and his job to live up to the expectation in bringing TN football back amongst the elite. If he can make that happen, supply and demand will be a non factor. They'll be able to name their price for those crappy seats! Go Vols!!!

+1 nicely said.

edee writes:

Thought Jones could fill the seats with HIS dream team......Go VOLS

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