"As a guard you have to be able to handle the pressure, make plays," Tennessee's men's coach said. "If they're pressuring you, then attack the rim. The best way to relieve pressure is to get to the rim."
B.J. Young got to the rim Saturday. Made a handful of 3-pointers, too.
Martin's guards? Not so much.
Despite serving as Beelzebub in Arkansas's frantic "40 Minutes of Hell," Young followed Martin's golden rule. He torched Tennessee for 25 points on 9-of-15 shooting to lead his Razorbacks to a 73-60 win.
Then there were Martin's six guards. Each suffered from whiplash. They left Bud Walton Arena with a combined 28 points on 9-of-33 shooting and 11 turnovers.
"Turnovers," UT guard Josh Richardson said. "We had way too many."
"There was pressure, a lot of it," added backcourt mate Jordan McRae.
Tennessee didn't have the horses to keep up with Arkansas' Hogs. The Vols committed 20 turnovers leading to 27 Arkansas points and were outscored by 14 in transition.
Ballgame, right there. Tennessee (11-9, 3-5 SEC) fell to 0-6 on the road.
After 12 lead changes highlighted the game's opening 12 minutes, the Razorbacks sped away. The Vols never trailed by less than seven in the second half.
"Winning road games, it's mental," Martin said.
After leading 35-25 at halftime, Arkansas (13-8, 4-4) built its largest lead of the day just 2 minutes, 35 seconds into the second half. Four straight turnovers by the Vols aided a quick 6-0 spurt by the host.
Tennessee forwards Kenny Hall and Jarnell Stokes scored 12 and 10 second-half points, respectively, to keep the Vols alive. Defensive stops, though, were hard to come by.
And perimeter shooting was nowhere to be found.
McRae, the SEC's second-leading scorer at 18.9 points per game, finished 2-for-11 from the field for six points. He was face-guarded much of the day and bothered by Arkansas' smaller, quicker guards. Only Richardson (11 points) reached double-figures from the Vols' backcourt.
"I've got to do a better job of not letting them speed me up so much and taking better shots," McRae said.
Eight different UT players, McRae and Richardson included, committed at least two turnovers.
Stokes notched his third straight double-double with 16 points and 10 rebounds, while Hall played his best game of the season with 14 points and five rebounds.
"I was in the flow of the game, feeling pretty good out there," Hall said.
In nearly matching the UT frontline, Arkansas' Marshawn Powell, who finished with 12 points and five rebounds, was joined by fellow forward Hunter Mickelson (10 points, five rebounds).
Martin said late last week he wanted his offense to attack the Arkansas press. Instead, it was eaten.
The Razorbacks scored 14 fast-break points. The Vols scored zero.
After the game, Arkansas coach Mike Anderson said he wanted his team to take get up "60 or 70" field-goal attempts against UT. He got 60 and 29 went in. Seventeen came off assists.
UT finished with eight assists.
It didn't help that Trae Golden (strained hamstring) watched the game out of uniform, sitting at the end of the UT bench.
Arkansas built it's 10-point halftime lead by scoring 16 points off 12 Tennessee turnovers. The Razorbacks outscored UT 18-7 to close the half after the Vols built an 18-17 lead with 7:47 to go.
Like they will in any game, all those turnovers ultimately weighed UT down.
"Against the press you have to be smart, you have to be patient," said Vols guard Derek Reese, who scored six points to go with eight rebounds. "The way (Arkansas) plays, they try to make you play fast. You have to be smart."
Young played smart despite entering the game having missed 19 of his last 51 shots and all of his previous 13 3-point attempts. He started out on the bench as a result.
Seemed to work. His 25 points helped Anderson's reserves outscore Martin's bench, 46-9.
"It's all about confidence," Anderson said of Young. "He played with that swag."
Brendan F. Quinn covers Tennessee men's basketball. Follow him at Twitter.com/BFQuinn