Forbes: Tennessee has 14th most valuable men's basketball program

Tennessee guard Armani Moore (4) swats a shot by Alabama guard Levi Randolph (20) while teammate forward Jarnell Stokes (5) and guard Trae Golden (11) defend during the quarterfinal round of the 2013 SEC Men's Basketball Tournament at Bridgestone Arena in Nashville Friday, March 15, 2013. (ADAM BRIMER/NEWS SENTINEL)

Photo by Adam Brimer

Tennessee guard Armani Moore (4) swats a shot by Alabama guard Levi Randolph (20) while teammate forward Jarnell Stokes (5) and guard Trae Golden (11) defend during the quarterfinal round of the 2013 SEC Men's Basketball Tournament at Bridgestone Arena in Nashville Friday, March 15, 2013. (ADAM BRIMER/NEWS SENTINEL)

Forbes magazine estimates Tennessee men’s basketball has increased in value from $12.7 million to $15.5 million over the last year, raising the program from the nation’s 18th-most valuable men’s program last season, to the 14th-most valuable in 2013.

In a ranking released this week, Forbes reported UT’s basketball profits have risen from $6.9 million to $8.8 million over the last year.

The program’s overall value is up 22 percent.

According to Forbes, “The team's surge in value is partially tied to academic contributions that totaled $6.4 million last year, but those payments will soon cease as Tennessee's athletic department attempts to stabilize its budget.”

Louisville remains college basketball’s most valuable men’s team, worth $38.5 million, up from $36.1 million last year.

Louisville is followed by Kansas (worth $32.9 million), North Carolina ($32.8 million) and Kentucky ($32.1 million) and Ohio State ($23.1 million).

UK is the only other SEC program appearing on Forbes’ top-20 list.

Much of Tennessee’s value is tied to attendance numbers at Thompson-Boling Arena, which remains among the nation’s best. According to UT, the Vols finished sixth in attendance this season, averaging 17,395 tickets sold over 16 games.

Brendan F. Quinn covers Tennessee men’s basketball. Follow him at http://Twitter.com/BFQuinn

Related link

Forbes ranking

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Comments » 14

albert63 writes:

first, who?

budvol writes:

glad to see moving up and not down

papavol writes:

Yeah... The NCAA just released some kind of ranking/poll with the top 64 teams in CBB. Not sure what it was but UT wasn't on it. Weird... And neither was Kentucky.

TheEffect writes:

Louisville wins hands down because they have alcohol sales at the Yum Center....the bourbon flows there like water over Niagra Falls.

volinlouisvilleky writes:

in response to TheEffect:

Louisville wins hands down because they have alcohol sales at the Yum Center....the bourbon flows there like water over Niagra Falls.

You got that right Effect! Makes me thirsty even this early in the day!

Go Vols!

mocsandvolsfan writes:

SELL!! Sell while it's up!!

laraccoon writes:

wonder if they just make the check out to Dooley ?

Olddogsrule writes:

in response to laraccoon:

wonder if they just make the check out to Dooley ?

dorky post ... get over it and get on with life

MurfVol77 writes:

in response to papavol:

Yeah... The NCAA just released some kind of ranking/poll with the top 64 teams in CBB. Not sure what it was but UT wasn't on it. Weird... And neither was Kentucky.

can we get a link?

John_10065 writes:

in response to TheEffect:

Louisville wins hands down because they have alcohol sales at the Yum Center....the bourbon flows there like water over Niagra Falls.

Yep...and it's not overpriced like those $8 beers they had at the RCA dome when I was there!

BIVOLAR_BEARE writes:

in response to 9willbesofine:

(This comment was removed by the site staff.)

I noticed FU didn't make as much as UT..I wonder how that could be??

Jshoop writes:

It's stock will drop with Martin. He can't coach a lick. Ala ran the same play over and over and best us to death.

albert63 writes:

in response to TheEffect:

Louisville wins hands down because they have alcohol sales at the Yum Center....the bourbon flows there like water over Niagra Falls.

mmmmmmmm bourbon

SouthPaVol writes:

I believe that $6.4 million only came "through" the academics department; they got it from the football program, like every year, but this year gave it back to the sports dept because of low sells to Neyland Stadium.

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