No fashion show was necessary.
In the aftermath of Tennessee football’s elaborate uniform unveiling in mid-August, UT basketball revealed its new uniforms this week with little fanfare.
The Vols utilized Instagram, an online photo-sharing social network, to release pictures of UT players donning the new digs. All the pictures featured players wielding a sledgehammer as part of new marketing campaign dubbing the team, “A Tougher Breed.”
Alterations from UT’s 2012-13 uniform to 2013-14 are minor, but noticeable.
“I like them,” coach Cuonzo Martin said Wednesday. “My biggest thing was orange and white. I just wanted that classic orange and white.”
Martin got his wish. All non-orange accents have been removed from the uniform.
Gone from a year ago is black trim around names and numbers with “TENNESSEE” being arced over the jersey numbers.
Instead, Tennessee is written straight across the chest. The font is slightly smaller and in slightly blocked lettering. The numbering is sleeker, raised and textured.
All trim on the jerseys remain the same.
UT’s shorts are unchanged as well — a featured power T in a wave of cascading mini-power Ts coming off a thin stripe.
“It’s not old school — it’s fresh and cool, but I’m not some kind of designer,” Martin said.
As for the possibility of following in UT football’s “smokey” gray uniform footsteps, Martin said he’s still waiting to see prototypes.
Representatives from Adidas will visit with Martin in the fall to present alternate uniform options, including the gray selection.
“I’m open to it. If I like it, the staff and administration likes it, and most importantly, the players like it, we’ll do it,” Martin said. “But the players, they’ve got to like and embrace it. You know, they gotta wear it.”
Last season’s alternate uniform featured an orange-on-orange look. The jerseys were a lighter, bright orange, while player names, numbers and “TENNESSEE” appeared in a slightly darker orange with white bordering. Bright all-orange shoes accompanied the ensemble.
Brendan F. Quinn covers Tennessee football and men’s basketball. Follow him at Twitter.com/BFQuinn.